LoSasso Integrated Marketing

Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion

B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.

SEO Loves Connection, Complexity and Makeovers

Today, effective SEO is about much more than keyword research. Top-performing content must: Connect its audiences seamlessly to the information they’re looking for. Be complex in its coverage of a topic, looking at it from different angles to demonstrate a deep understanding. Receive constant makeovers to better serve its users.
Hear from Sarah Thaler, Senior Digital Marketing Specialist, and Dylan McIntyre, Account Supervisor, on how to follow SEO best practices for tangible results.

AI in Action: Enhancing B2B Leads and Elevating Expertise

AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing.
 
Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.

The State of AI in Marketing: Content Strategy

When it comes to using AI for marketing, content generation is only the tip of the iceberg. 
 
Listen to our latest podcast as David Fabbri, Chief Strategy Officer, and Sarah Thaler, Senior Digital Marketing Specialist, weigh in on how AI can give your content strategy—and your business—a serious competitive edge.

Marketing's Most Dynamic Duo: Strategy and Creative

What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that bring about outstanding results. 
 
The same can be said for creative and strategy in marketing.. 
 
Hear from Louise Rasmussen, Strategic Planning Director, and Kyle Briggs, Associate Creative Director, on how—and why—this partnership works at LoSasso.