LoSasso Integrated Marketing

In this episode of our B2B marketing podcast. David Fabbri, CSO at LoSasso, sits down with Jake Weiss, Director of Creative and Brand Management at Miller Electric, to explore how leading B2B brands build trust, inspire belief, and create passionate customers. 
 
They discuss customer-backed innovation, authentic brand storytelling, post-purchase loyalty, and why empathy is the hardest (and most valuable) tool in a marketer’s toolkit.
 
If you’re building a B2B brand in manufacturing, industrial, or complex sales environments, this conversation offers practical insights you can apply now. 
 
Tune in for more insights on modern B2B marketing strategies.
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Visit our website: https://www.losasso.com/ 
 
Receive our monthly newsletter: https://www.losasso.com/hitlist/
 
LinkedIn: https://www.linkedin.com/company/losasso-integrated-marketing/

Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.
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Visit our website: https://www.losasso.com/ 
 
Receive our monthly newsletter: https://www.losasso.com/hitlist/
 
LinkedIn: https://www.linkedin.com/company/losasso-integrated-marketing/

Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.

Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.

Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.

B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.

Today, effective SEO is about much more than keyword research. Top-performing content must: Connect its audiences seamlessly to the information they’re looking for. Be complex in its coverage of a topic, looking at it from different angles to demonstrate a deep understanding. Receive constant makeovers to better serve its users.
Hear from Sarah Thaler, Senior Digital Marketing Specialist, and Dylan McIntyre, Account Supervisor, on how to follow SEO best practices for tangible results.

AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing.
 
Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.

When it comes to using AI for marketing, content generation is only the tip of the iceberg. 
 
Listen to our latest podcast as David Fabbri, Chief Strategy Officer, and Sarah Thaler, Senior Digital Marketing Specialist, weigh in on how AI can give your content strategy—and your business—a serious competitive edge.

What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that bring about outstanding results. 
 
The same can be said for creative and strategy in marketing.. 
 
Hear from Louise Rasmussen, Strategic Planning Director, and Kyle Briggs, Associate Creative Director, on how—and why—this partnership works at LoSasso.