{"store":{"baseInfo":{"podcastTitle":"LoSasso Integrated Marketing","slug":"LoSassoIntegratedMarketing","podcastDescription":"A LoSasso Podcast","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20739466/losasso_podcast_logo_2048x2048.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20739466/losasso_podcast_logo_2048x2048_1200x628.jpg?s=1d2f53b5196ad5eed4a13655913c9c50&e=png","podcastUrl":"https://LoSassoIntegratedMarketing.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/LoSassoIntegratedMarketing/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-bdtjp-13c758a?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":5,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"LoSasso Integrated Marketing","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-bdtjp-13c758a-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/losasso-integrated-marketing/id1821050287","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-bdtjp-13c758a?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/47rSWU8nXDk1BLZfIg5AEP","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/63d87c84-63c3-430e-8bc2-a219347b1d06","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/281370360","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/eOr1r6TVzixV","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-XMR7RjtaNu5K","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://losassointegratedmarketing.podbean.com","apiCommonParams":{"t":"685e75e1","clientSignature":"6a2d2abc309c2244fddcdd1123b0b105","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26064174-y6x2x","episode":{"id":"pb26064174","idTag":"y6x2x","title":"AI in Action: Enhancing B2B Leads and Elevating Expertise","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ_1200x628.jpg?s=f0c76218c347fe69a55fadf15a7b8432&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ.jpg","previewContent":null,"content":"

AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing.

Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.

","publishTimestamp":1742581800,"duration":1128,"mediaUrl":"https://mcdn.podbean.com/mf/web/gscs828hajb7f5hx/AI_in_Action-_Enhancing_B2B_Leads_and_Elevating_Expertise7zhnc.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-y6x2x-18db52e","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-y6x2x-18db52e","transcriptUrl":"https://mcdn.podbean.com/mf/web/4wtn5wi9yanakfg6/5a14fd18-d268-3d6f-b934-ddf994308f2a.srt","permalink":"/e/ai-in-action-enhancing-b2b-leads-and-elevating-expertise/","downloadLink":"https://www.podbean.com/media/share/pb-y6x2x-18db52e?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-y6x2x-18db52e","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FLoSassoIntegratedMarketing.podbean.com%252Fe%252Fai-in-action-enhancing-b2b-leads-and-elevating-expertise%252F&rts=46a60add15ed47e4bfc7f343af04cb60ec63ab36","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb26064174","idTag":"y6x2x","title":"AI in Action: Enhancing B2B Leads and Elevating Expertise","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ_1200x628.jpg?s=f0c76218c347fe69a55fadf15a7b8432&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20739466/LOIM-Podcast-CustomGPTs_Social-SQ.jpg","previewContent":null,"content":"

AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing.

Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.